When GrowProbe was ready to bring their innovative indoor plant moisture probe to market, they needed packaging that did more than just look good — it had to hold the product securely, be cost-effective and align with their eco-conscious values. The product wasn’t yet in stores, so the packaging had to make a strong first impression for online sales and future retail opportunities.

The client came to us with a draft backing card structure and the need for an interlocking feature to keep the probe in place. We refined the design to improve fit and function, suggested printing on both sides of a single-sided Kraftpak Kraft 283gsm board and produced multiple prototypes to perfect the form before committing to cutting tooling. This process allowed us to get the locking system right and create packaging that feels as considered as the product itself.

The final packaging was printed black on both sides, die-cut to shape and delivered with a natural kraft aesthetic that complements GrowProbe’s sustainable brand. The product launched smoothly, gaining traction online and through social media, with a reprint order following a few years later — proof that the design continues to perform.

If you’ve got a product ready for shelves (or the spotlight), we can help you make it launch-ready without overspending. Get a fast, tailored quote, with no pressure.