Ground Up Brewing is a fiercely independent craft brewery based in Wānaka, founded by engineers who swapped schematics for hops, but kept their obsession with precision. Back in 2018, we reached out to introduce Colourcraft and they’ve trusted us with their tap badges and keg collars ever since. Like their beers, their branding is bold, technical, and always evolving—so they needed print that could keep up, both on-bar and in transit.

Smart structure, standout print

Each tap badge is printed on removable vinyl and kiss-cut to a clean 73mm circle. The keg collar? That’s where things get clever. Years ago we designed a folding structure that holds the tap badge securely to a beer keg during transport, no staples, no loose badges, no extra packing. Printed on sturdy 284gsm Formakote Natura board and diecut flat for easy storage, the collar locks onto a keg and presents the badge front and centre.

One idea, many beers

What began as a one-off solution is now a production staple, used by 30+ breweries across New Zealand. We now offer two keg collar styles: the folding version used by Ground Up, which locks the tap badge in place during transport, or a simpler flat collar that’s more cost-effective if you don’t need that extra hold. Both are fully customisable, printed on the same durable board, and cut with precision dies we’ve developed in-house. That consistency means sharper pricing, faster turnarounds and fewer headaches, no matter how wild your graphics get.

Want a print solution that scales as well as it sticks? See why NZ breweries rely on us get a free quote.