At Colourcraft, we pride ourselves on delivering premium printing solutions that leave a lasting impression. When Ata, a local social media agency, approached us to support the launch of their Gen Reo campaign, we were proud to contribute to this important kaupapa.

The Gen Reo campaign seeks to revitalise te reo Māori and inspire a new generation of speakers. For this campaign, Ata required 20 large-format, durable A0 posters (841 x 1189mm) that could withstand frequent handling while showcasing vibrant, eye-catching message.

Using our Roland XR-640 printer, we produced the posters on 200gsm satin matte paper, chosen for its affordability and premium finish. To ensure longevity and vivid colour reproduction, we used eco-solvent inks that are scratch-resistant and highly durable. The result was a series of striking, full-colour posters that conveyed a wide range of messages reflecting the campaign's core themes.

Across the set of 20 posters, the designs addressed significant topics central to the kaupapa of revitalising te reo Māori.

At Colourcraft, we are honoured to have played a small part in the Gen Reo campaign and to support Ata in their mission to ensure te reo Māori thrives for future generations. By combining technology with our dedication to quality, we created materials that make a lasting impact while ensuring every message stands out with durability and vibrancy.