Creating a colour reference guide for Awanui
At Colourcraft, we take great pride in delivering premium printing services. In collaboration with the renowned graphic design studio Ocean Design, we have printed a comprehensive colour reference guide for Awanui. This A3-sized document serves as a benchmark for Awanui's brand, stakeholders and suppliers throughout the country.
The guide provides essential information and resources related to Awanui colour usage and establishes target, acceptable, and unacceptable colour standards. Additionally, the guide includes perforated tear-out colour swatches for convenient reference.
The front and back covers were printed in colour on 350gsm Silk Matt paper. A protective matt lamination was applied to the covers, ensuring durability and longevity. The pages were printed on 256gsm Silk Matt paper, incorporated die-cut elements to create a colour-isolating window for precise colour comparison and featured transparent pages printed on synthetic transparent stock to demonstrate target, acceptable, and unacceptable colour standards.
The result is a meticulously crafted reference guide that reflects the professionalism and dedication of Awanui.
Awanui, with its extensive network and commitment to providing laboratory testing and pathology services to thousands of New Zealanders daily, entrusted us with this project. We are proud to have contributed to their branding transition and to have produced a high-quality reference guide that will serve as a valuable resource within their organisation and beyond.
Specifications
Finished size:
A3 420 x 297mm
Stock:
Cover: 350gsm Silk Matt
Pages: 256gsm Silk Matt
Overlays: Digituff Synthetic Pro Heavy Clear 260gsm.
Colours:
CMYK throughout
Finishing:
Matt laminate covers, die-cut window and perforated swatches.
Collate, trim to size and wiro bind.