Parrotdog is a Wellington-born craft brewery that’s made a name for itself with award-winning, approachable beers. When they prepared to launch their limited-release 'Rare Bird' series, they faced a challenge: how to showcase each new beer with high-quality visuals, without commissioning a full photoshoot every time a release went to market. That’s when they came to us.

Instead of heading down the expensive and time-consuming path of multiple studio shoots, we created photorealistic CGI renders of their bottles. By building a digital model of the glass and applying the exact label artwork, we gave Parrotdog an image that looked every bit as polished as traditional photography — while delivering total consistency from one release to the next.

The real value wasn’t just in the imagery itself. This approach gave their team faster turnaround times, flexible options for future design changes and cost savings that would’ve been impossible with repeat photoshoots. Most importantly, it let their marketing stay on schedule, no matter how often the beers rotated.

Projects like this highlight what we do best: solve problems with the right tools, whether that’s premium print or, in this case, a clever creative workaround. Our focus today is on world-class print, but the principle remains the same — every job deserves a solution that’s fit for purpose.

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