Beer. Poetry. Branding: Coasters That Carried the Message for 8 Wired
When one of New Zealand’s most acclaimed craft breweries launches a campaign that invites customers to write beer-inspired haiku, the print has to be as clever as the concept. 8 Wired Brewing came to us looking for high-quality, low-cost branded coasters to support their “Brew Haiku” promotion. They needed something sturdy, good-looking, and fast. We delivered.
To keep things sharp and economical, we digitally printed 2,000 customised coasters using a durable 350gsm stock—ideal for absorbing the odd spill while still showing off full-colour artwork. Each coaster was printed double-sided in CMYK, then diecut to a clean 100mm circle to fit the standard beer glass footprint. We also tweaked the supplied artwork to work within the dieline, and sent a full mockup for sign-off before the presses rolled.
Turnaround was tight, but we nailed the timing. The job went from file to final delivery in a matter of days, giving 8 Wired everything they needed to kick off the campaign without a hitch. Print that looks good and gets there on time? That’s what we’re about.
“Wonderful to deal with such a professional team. We had a tight timeline, so Ben and the team made sure we received the product in time. Thanks Team!”
– Monique Eriksen, 8 Wired Brewing
Spread your message, one glass at a time. Let’s make your coasters work harder. Quotes are fast and free.
Specifications
Finished size:
100mm diameter circle.
Stock:
350gsm Advance Laser.
Colours:
Printed in CMYK on both sides.
Finishing:
Diecut to shape.
