Clear Branding on the Shelf: Custom ESL Tags for The Buy New Zealand Made Campaign
The team at The Buy New Zealand Made Campaign came to us with a sharp brief: they needed thousands of durable, supermarket-ready ESL tags that would help shoppers spot Kiwi-made products fast. With NZ Made Day on the horison and a major supermarket partnership in play, these tags had to do more than just hang there, they needed to pop off the shelf, survive daily retail handling and represent the trusted NZ Made mark with clarity and pride.
Built for the Front Line of Retail
We screen printed 10,000 double-sided ESL tags on 0.6mm white polypropylene, tough enough to stand up to supermarket conditions without bending or tearing like standard card. Each tag measured 54 x 36mm, printed in Black and Cool Grey 8 on both sides for maximum visibility and brand consistency. Once approved, we die-cut every tag to shape and packed them in neat ziplock bags of 100, ready for use in-store.
Fit for Purpose, Down to the Delivery
These tags were delivered to two supermarket locations, one in Wellington, one in Oamaru, as a pilot to test the impact on shelf visibility. From print durability to pack weight (exactly 84g per 100 units), every detail was dialled in to make sure they held their own in a busy retail environment.
Here’s what the client had to say in their Google review:
"Colourcraft is a fantastic, boutique printer. Responsive, attentive and produce great work!" – Anna Heyward, The Buy New Zealand Made Campaign
Want print that works as hard as you do? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
54mm (W) x 36mm (H)
Substrate:
White Polypropylene 0.6mm.
Colours:
Printed in 2 spot colours on both sides.
Finishing:
Diecut to shape.
Other Projects for Buy New Zealand Made
Precision in Every Deal: Custom Playing Cards for Kingsley Attwood
Kingsley Attwood, a photographer and designer with a bold, creative vision, came to us with something truly unique: a full set of custom-designed playing cards, with each of the 52 cards featuring its own illustration. Kingsley had already poured a ton of work into the design and needed a print partner who could bring it to life with care, precision, and premium quality.
We provided tailored guidance to help Kingsley prepare the artwork for production, covering how to build bleed, organise file sequencing and format everything correctly using Photoshop (which isn’t exactly known for being print-friendly). We reviewed initial layouts, offered practical advice and ensured every file was press-ready before kicking off production. Clear communication and upfront planning made the process smooth, even with a project as detailed as this one.
The final sets were printed on our Konica Minolta AccurioPress C4070, chosen for its pinpoint accuracy and consistent colour output. We used a durable 300gsm satin stock and applied a scuff-resistant laminate to give the cards a premium feel and long-lasting finish. Each card was then precision-cut on our digital die-cutter to ensure exact sizing and alignment across the set.
Fifteen custom decks, produced with care from start to finish.
Ready to bring your own card deck to life? Let’s deal you in, request a free, custom quote today.
Specifications
Finished size:
63.5 x 89mm
Stock:
300gsm Satin
Colours:
Full Colour (CMYK) on both sides
Finishing:
Matt Laminate with scuff-resistant matt lamination and digital die-cut to shape.
The Pleasure is in the Details: Printing Underlena’s Premium Coasters
At Colourcraft, we understand the importance of making a lasting impression. When Maxine from Underlena, the renowned Wellington-based lingerie brand, approached us to create premium coasters that reflected their brand’s elegance, we saw an opportunity to craft something special.
The coasters were printed on premium felt-textured 298gsm stock, providing a refined look and feel. Our computer-controlled die-cutting process then cut them to shape with precision. This process allows us to cut stock to any shape without the setup costs associated with traditional cutting die production. Ideal for rapid, cost-effective smaller production runs.
At Colourcraft, we take pride in delivering projects that mirror our clients’ dedication to excellence. These coasters not only reflect Underlena’s commitment to quality but also showcase our ability to produce remarkable printed products. We hope these coasters leave a lasting impression, just as Underlena’s products do.
Like what you see? Get a fast, tailored quote with no pressure.
Specifications
Finished size:
95mm diameter circle
Stock:
298gsm Mohawk Bright White I-Tone Felt
Colours:
Digitally printed in CMYK on both sides
Finishing:
Diecut to size with digital diecut process
Other Projects for Underlena
Innovative Packaging Design: Helping the Buy New Zealand Made Campaign Make an Impact
We love working with clients who have a passion for making an impact, and the Buy New Zealand Made Campaign is no exception. When they approached us in 2022 with a unique problem, we were happy to take on the challenge.
Their goal was simple: to make a lasting impression on new businesses joining the campaign. Instead of just sending out a certificate (which we also print) in an envelope, they wanted something special, something that would showcase the certificate and other New Zealand-made goodies in a durable and attractive way.
We got to work and designed a custom carton that could withstand the rigours of the courier network. Which used a sturdy 1.5mm thick white e-flute board and included an insert to hold the certificate frame securely in place. We also created a cavity below the frame to hold other promotional items, making the carton a perfect showcase for all things New Zealand-made.
Then we designed a certificate frame that was made entirely from unprinted card, precisely sized to hold the certificate without any glue. The frame was cut from premium 350gsm white carton board, and we included a hole on the back for easy hanging on the wall. To add an extra touch of elegance, we created a silver foiled self-adhesive label to brand the carton and seal it closed during transit.
The Buy New Zealand Made Campaign was thrilled with the concept, and we produced the first 200 units in October 2022. We're proud to have been a part of this project and to have helped the campaign make a lasting impact on businesses joining the campaign.
Specifications
Finished size:
Frame: 339mm (W) x 252mm (H) x 13mm (D)
Carton: 352mm (W) x 260mm (H) x 95mm (D)
Stock:
Frame: 350gsm Top Flight
Carton: White 1.5mm E-Flute
Colours:
Unprinted
Finishing:
Diecut, foil and delivered flat.
Other Projects for Buy New Zealand Made
Bold Branding, Fast Turnaround: Custom Vinyl Decals for Fix & Fogg’s Giveaway
Fix & Fogg our award-winning neighbours and one of NZ’s most loved food brands—came to us with a fun, fast-paced challenge. They were running a social media giveaway featuring a custom-branded Kenwood mixer, and needed high-impact vinyl decals to bring the concept to life. The design? Their logo paired with an orange-and-white check pattern to match a classic tablecloth. Simple in theory—but timings were tight.
With less than 24 hours on the clock, we sourced the exact '047 Orange Red' Oracal 751 vinyl, cut and weeded two decals, and prepped them with application tape—all before delivering to their team for install. Oracal 751 is a top-tier cast vinyl known for holding its shape, sticking strong, and keeping colours crisp even in rough conditions. Perfect for promo gear that needs to look good, go on smooth, and stay put.
To keep things stress-free, we even cut extra spare decals from offcuts—just in case anything went sideways during application. (It didn’t.)
“The Colourcraft team are amazing. Their work is second to none and we always have a quick turnaround. Thanks team!”
- Shenae Ruffell, Fix & Fogg
Need something branded, bold, and fast? See why hundreds of NZ businesses trust us get a free quote today.
Specifications
Finished size:
380 x 140mm
Stock:
Oracal 751 vinyl
Colour:
047 Orange Red
Finishing:
Cut vinyl and apply app tape.
Other Projects for Fix & Fogg
