Innovative Packaging Design: Helping the Buy New Zealand Made Campaign Make an Impact
We love working with clients who have a passion for making an impact, and the Buy New Zealand Made Campaign is no exception. When they approached us in 2022 with a unique problem, we were happy to take on the challenge.
Their goal was simple: to make a lasting impression on new businesses joining the campaign. Instead of just sending out a certificate (which we also print) in an envelope, they wanted something special, something that would showcase the certificate and other New Zealand-made goodies in a durable and attractive way.
We got to work and designed a custom carton that could withstand the rigours of the courier network. Which used a sturdy 1.5mm thick white e-flute board and included an insert to hold the certificate frame securely in place. We also created a cavity below the frame to hold other promotional items, making the carton a perfect showcase for all things New Zealand-made.
Then we designed a certificate frame that was made entirely from unprinted card, precisely sized to hold the certificate without any glue. The frame was cut from premium 350gsm white carton board, and we included a hole on the back for easy hanging on the wall. To add an extra touch of elegance, we created a silver foiled self-adhesive label to brand the carton and seal it closed during transit.
The Buy New Zealand Made Campaign was thrilled with the concept, and we produced the first 200 units in October 2022. We're proud to have been a part of this project and to have helped the campaign make a lasting impact on businesses joining the campaign.
Specifications
Finished size:
Frame: 339mm (W) x 252mm (H) x 13mm (D)
Carton: 352mm (W) x 260mm (H) x 95mm (D)
Stock:
Frame: 350gsm Top Flight
Carton: White 1.5mm E-Flute
Colours:
Unprinted
Finishing:
Diecut, foil and delivered flat.
Other Projects for Buy New Zealand Made
Bottle Wraps with Gold Foil Impact: Garage Project’s Mutiny on the Bounty
Garage Project is no stranger to pushing creative boundaries in craft beer — and when they needed a standout bottle wrap for their South Pacific–inspired stout, Garage Project came to us. Designed by Wellington illustrator Tim Gibson of Flying Whities, the artwork deserved a print finish that would capture the same boldness and flair as the beer inside. This was never going to be a plain label — it needed to be premium, distinctive, and ready to hold its own on a crowded shelf.
We produced custom wraps on Eco-100 stock, printed full colour both sides, and finished with hot stamp gold foil for a striking metallic detail. That foiled accent gave the design depth and light-catching impact — the kind of premium finish that not only elevates the artwork, but also communicates the quality of the beer before the first sip. To ensure Garage Project could launch on time and keep up with demand, we ran fast-turnaround digital prints for the first batch, followed by larger offset print runs with die-cut finishing. The result: consistent, high-quality wraps delivered to spec — every time.
This has become an ongoing project with Garage Project. When they need premium packaging done right, they know we can deliver quickly without compromise.
Here’s what the client had to say in their Google review:
“The Colourcraft Crew are trusted and valued suppliers. Their product is consistently delivered to specification, within agreed timeframes, and with exceptional customer service and care. I have no hesitation in recommending them.” – Tim Davie, Garage Project
That kind of feedback’s exactly why we do what we do. Like what you see? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
250mm (W) x 297mm (H)
Stock:
Eco100 100gsm.
Colours:
Printed CMYK on both sides.
Finishing:
Gold foiled on outside then diecut to size.
Other Projects for Garage Project
Thoughtfully Coordinated: Wedding Day Printed Items for Leith & Piri
When Leith & Piri came to us ahead of their February 2025 wedding, they needed a full suite of printed items, with travel plans beginning shortly before the event and a public holiday cutting into production time, the brief required careful planning and calm execution.
Piri has trusted us with print projects for over a decade, so she knew we’d sweat the details. This project brought together multiple wedding elements, personalised menus doubling as place cards, a seating chart, custom-shaped table numbers, guest book signage, Save the Date cards and a large removable vinyl decal for the marquee backdrop.
We printed the personalised menus, table numbers, guest book signs and save the date cards digitally on our Konica Minolta AccurioPress C4070, using 298gsm Mohawk Bright White I-Tone Felt for a tactile, elegant finish. The AccurioPress’s real-time colour control ensured every piece remained consistent, even across many one-off items. Table numbers were precision cut on our JWEI digital cutter for clean, custom shapes.
For the larger pieces, we printed the seating chart on Avery Dennison MPI 2904 vinyl using our Roland XR-640, then mounted it to 3mm Paylite for a refined, lightweight result suitable for the venue. The removable black vinyl decal was computer-cut from removable vinyl to meet venue requirements without compromising impact.
Planning a wedding or event with multiple moving parts? Get in touch for a fast, tailored quote, we’d love to help.
Specifications:
Finished size:
Table Numbers: 117 x 82mm
Guest Book, Save the Date, Personalised Menu: A5 & A6
Seating Chart: 700 x 1200mm
Removable Decal: 1384 x 588mm
Stock:
Seating Chart: Avery Dennison MPI 2904 vinyl, mounted to 3mm Paylite
Table Numbers, Guest Book, Save the Date & Personalised Menu:
298gsm Mohawk Bright White I-Tone Felt
Removable Decal: Oracal 651 vinyl
Finishing:
Seating Chart: Vinyl mounted to Paylite panel and trimmed to size
Removable Decal: Kiss cut, apply app tape and trim.
Brass Menu Hardware and Premium Printing: Elevating the Dining Experience at Naumi Hotel
As a trusted supplier to Naumi Hotel, a Wellington establishment renowned for its dedication to luxury and uniqueness, we were thrilled when Rick, their General Manager, approached us with a challenge.
The task was to print menus for the Lola Rouge restaurant, to be elegantly displayed in brass free-standing menu hardware created by Proffer, a local design studio.
We printed Naumi's Lola Rouge Restaurant Menu in full colour on a robust 400gsm board. To ensure these menus could withstand the daily demands of a bustling restaurant, we applied a scuff-resistant matte lamination, giving durability with a premium soft-touch finish.
Then we die-cut a pair of slots at the menu's base. These slots were tailored to seamlessly accommodate Proffer's custom-made brass hardware, consisting of two metal plates and a rubber band. This innovative design enabled Naumi's team to easily update menus while ensuring the menu and brass hardware remained securely attached during use in the restaurant.
At Colourcraft, we take pride in crafting print projects with care and precision, knowing that the quality of our work is not only valued by our clients but also recognised and appreciated by their customers.
Specifications
Finished size:
A5: 148 x 210mm
Stock:
400gsm Silk Matt
Colours:
Printed in CMYK on both sides.
Finishing:
Apply scuff-resistant matt lamination. Diecut slots and trim to size.
Branded With Purpose: Growler Tags for Brew Union Brewing Co.
Brew Union Brewing Co. isn’t just Palmerston North’s only brewpub—it’s a full-on destination. Known for their bold beers, wood-fired eats, and industrial-chic vibe, the team needed a practical, on-brand solution for takeaway beer sales. They came to us for custom growler hang tags that could keep pace with their popular riggers simple, sturdy and unmistakably theirs.
We’ve printed and reprinted these hang tags multiple times since 2020, which says something: they work. The tags are digitally printed onto 283gsm Kraftpak —an uncoated, earthy stock that pairs perfectly with Brew Union’s raw, honest aesthetic. Each tag is die-cut to shape, trimmed to singles, and delivered ready to hang. The result is a premium-feeling label that stands up to handling, looks right at home behind the bar, and still makes a strong impression once it’s out the door.
What makes these tags more than just packaging? They're functional. Staff can handwrite the beer name, ABV, and fill date crucial info for craft drinkers and the branding ties it all back to the taproom experience. It's the kind of detail that elevates a simple takeaway into a branded touchpoint.
Need something like this for your venue or product line? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
45mm (W) x 95mm (H)
Stock:
Kraftpak Kraft 283gsm
Colours:
Printed in black on both sides.
Finishing:
Die-cut to size and supplied with rubber bands.
