Clear Branding on the Shelf: Custom ESL Tags for The Buy New Zealand Made Campaign
The team at The Buy New Zealand Made Campaign came to us with a sharp brief: they needed thousands of durable, supermarket-ready ESL tags that would help shoppers spot Kiwi-made products fast. With NZ Made Day on the horison and a major supermarket partnership in play, these tags had to do more than just hang there, they needed to pop off the shelf, survive daily retail handling and represent the trusted NZ Made mark with clarity and pride.
Built for the Front Line of Retail
We screen printed 10,000 double-sided ESL tags on 0.6mm white polypropylene, tough enough to stand up to supermarket conditions without bending or tearing like standard card. Each tag measured 54 x 36mm, printed in Black and Cool Grey 8 on both sides for maximum visibility and brand consistency. Once approved, we die-cut every tag to shape and packed them in neat ziplock bags of 100, ready for use in-store.
Fit for Purpose, Down to the Delivery
These tags were delivered to two supermarket locations, one in Wellington, one in Oamaru, as a pilot to test the impact on shelf visibility. From print durability to pack weight (exactly 84g per 100 units), every detail was dialled in to make sure they held their own in a busy retail environment.
Here’s what the client had to say in their Google review:
"Colourcraft is a fantastic, boutique printer. Responsive, attentive and produce great work!" – Anna Heyward, The Buy New Zealand Made Campaign
Want print that works as hard as you do? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
54mm (W) x 36mm (H)
Substrate:
White Polypropylene 0.6mm.
Colours:
Printed in 2 spot colours on both sides.
Finishing:
Diecut to shape.
Other Projects for Buy New Zealand Made
Bringing Te Reo Māori to Life: Printed Paylite Panels for the Māori Language Commission
At Colourcraft, we were privileged to work with Te Taura Whiri i te Reo Māori, the Māori Language Commission to produce a series of A2 and A3 Paylite panels for their office. Using graphics provided by the client, we created 14 high-quality panels in sizes ranging from A3 to A2.
Each panel was printed in full colour on premium Avery Dennison vinyl, ensuring rich, vibrant tones. The prints were mounted on 6mm thick Paylite and finished with a matt lamination, sealing the graphics and enhancing durability. This finishing touch creates a refined, non-reflective surface, ideal for high-traffic areas.
To achieve these vibrant and long-lasting results, we used our Roland XR-640 printer, known for its exceptional print quality. Equipped with eco-solvent ink technology, the XR-640 produces vivid, resilient prints that are water, wear, and UV-resistant – the perfect solution for durable and eye-catching displays like those created for Te Taura Whiri i te Reo Māori.
If your business requires durable, vibrant Paylite panels for office displays, promotional materials, or trade-show signage, we’d be delighted to help bring your vision to life. At Colourcraft, we pride ourselves on delivering premium results tailored to your needs. Contact us today for a quote, and let’s create something together.
Specifications
Finished size:
A3 (297 x 420mm) & A2 (420 x 594mm)
Stock:
Avery Dennison MPI 2904 vinyl, DOL-2100 matt laminate and 6mm paylite
Colours:
Printed in CMYK
Finishing:
Overlaminate with matt laminate, mount vinyl to Paylite panel and trim to size.
Other Projects for Te Taura Whiri i te Reo Māori
Two Formats, One Vision: Custom Typography Specimen for Eliza
When third-year design student Eliza Rogers needed her typography specimen printed to a professional standard, her lecturer pointed her straight to us. Titled ‘Twenty Typefaces That Changed the World’, Eliza’s project showcased not only design history but her own capability to think, curate and execute at a high level. She wanted the final print to reflect that same polish — and we delivered.
Two-Part Print That Worked in Tandem
This project was split into two complementary pieces: a larger 200 x 290mm perfect bound book, and a smaller A5 saddle-stapled booklet, designed to sit neatly inside. The larger document included a die-cut slit and pocket on the inside front cover — built to house the smaller booklet. Clean, intentional, and user-focused.
We ran the job on our Ricoh C9100 digital press, choosing Advance Laser stock for its smooth finish and sharp print quality — 300gsm for covers and 120gsm internally.
Custom Finish, Student Budget
Eliza took it one step further and laser-cut the A5 booklet cover herself. A smart move that gave the piece an edge — literally — while keeping production costs student-friendly. We handled the rest: precise trimming, staple stitching, and the perfect binding (completed by Andrew at Book Binding Etc) for a finish that looked anything but DIY.
Ready to Print Your Next Piece?
Whether you're a student, a studio or somewhere in between — if the details matter to you, they matter to us. Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
200 x 290mm & A5 148 x 210mm
Stock:
300gsm & 120gsm Advance Laser
Colours:
CMYK throughout.
Finishing:
Saddle staple A5 booklet which Eliza laser cut cover design in advance. Larger document perfect bound by Andrew at Book Binding Etc.
Business Card Printing in Wellington – Premium Cards Delivered NZ-Wide
Premium Business Cards, Without the Wait
Your business card is often the first physical touchpoint someone has with your brand. For professionals, entrepreneurs and brands who want to be remembered long after the handshake, the right card matters. At Colourcraft, we specialise in premium business card printing from our Wellington shop, delivering fast across New Zealand. Whether you’re in hospitality, professional services, or the creative industries, our cards help you stand out at events, meetings, and every introduction in between.
Why Our Business Cards Work
We print business cards that look and feel exceptional. Choose from high-end finishes like soft-touch matt lamination, spot UV gloss varnishing, or hot foil to create a card that tells your story before you say a word. With digital printing, plus die-cut flexibility, we can run everything from small custom batches to large-scale orders — all with the same meticulous detail. From Havana Coffee’s bold brand look, to Buy NZ Made’s gloss-finished cards, to Garage Project’s creative approach — we help leading NZ brands leave lasting impressions.
What Our Clients Say
Here’s what one client had to say in their Google review:
“I received my business cards today by courier – thanks so much for this, they look great and I really like the finish on them, it seems better than the current ones. You have made this whole process very easy, have been thoroughly professional and I really do appreciate all of this. You shall be my first port of call for anything printing related.” – Wayne Mitchell (Mitchell/Davies Chartered Accountants)
Get Started Today
If you’re ready to upgrade your business cards, we make it quick and easy. Request a free, no-obligation quote today.
Built to Impress
- Printed in Wellington with NZ-wide delivery
- Fast turnaround — 2–3 working days
- Premium finishes: matt lamination, spot gloss, hot foil
- Durable, scuff-resistant coatings
- Custom sizes and die-cut shapes available
- Eco-friendly recycled stock options
- No minimum order — from 100 to 10,000+
- High-quality digital printing
Other Projects for Various
Conference-Ready on Deadline: Custom Creativity Card Decks for Maersk
When a Senior Marketing Business Partner at Maersk, one of the world's largest logistics companies, needed a bespoke set of creativity prompt cards for an international conference in Bangkok, the brief was clear: 20 complete decks, matching branded cartons and a hard deadline tied to an international flight. No margin for error.
We produced 49 unique card designs across 20 sets, printed CMYK both sides on 300gsm Pro Digital Silk, matt laminated for a premium scuff-resistant finish and die-cut to 63 × 88mm. Matching tuck-in cartons were printed on Tiger FBB 260gsm board, laminated one side, die-cut, glued and hand-assembled with the completed decks inside. All printed in Wellington on our Konica Minolta AccurioPress C4070, a machine built for colour accuracy and consistency across short, detail-critical runs like this.
The client was building her own artwork in InDesign with limited pre-press experience. Rather than leaving her to navigate it alone, we built a custom carton template from scratch, identified and resolved a pre-press issue that was inadvertently dropping a graphic element and had cards and cartons approved and into production the same day. The finished order arrived in Auckland ahead of schedule.
For a globally branded organisation like Maersk, the quality bar is high and this project delivered.
"Simply outstanding service from Ben at Colourcraft. I reached out with a completely bespoke request and nothing was too much trouble, help with artwork, file formats, quick turnaround time. The cards arrived today and they look even better than expected."
- May Lee Starreveld, Senior Marketing Business Partner, Maersk
Need custom card deck printing for your next event or campaign? Get a fast, tailored quote, no pressure.
Specifications
Finished size:
Cards: 63 x 88mm
Cartons: 188.50 x 162mm
Stock:
Carton: 260gsm Tiger FBB board
Cards: 300gsm Pro-Digital Silk
Colours:
CMYK
Finishing:
Matt Laminate cards and carton, diecut to shape, glued and assembled.
