High-Impact Visibility: Custom Backlit Tap Badges for Deep Creek Brewing Co
For over six years, we partnered with Deep Creek Brewing Company, a standout in New Zealand’s craft beer scene known for bold, hop-forward brews and adventurous branding. As their beer range expanded, IPAs, sours, hazies, seasonals, we became their go-to print partner for custom tap badges, producing over 10,000 units across 76 orders. These badges weren’t just decorative, they were a critical part of Deep Creek’s bar presence, grabbing attention and driving customer choice at the point of pour.
Lighting Up the Brand—Literally
We printed each badge on translucent vinyl, the gold standard for backlit graphics. This material allows light to pass through evenly, making colours pop without glare or washout. Combined with Roland eco-solvent inks, the result was sharp, durable artwork that held its vibrancy under the heat and humidity of bar conditions. Finished with kiss-cut precision and supplied on easy-peel sheets, the badges were ready for rapid application, ideal for seasonal rollouts or rotating taps.
Consistency at Scale
With 92 individual beer SKUs in the system, brand consistency mattered. We stored all artwork on file, meaning every reorder was fast, accurate, and 100% on brand no matter how wild the beer names got. That reliability saved Deep Creek time and headaches, especially when managing exports and multiple bar locations.
Here’s what the client had to say in their Google review:
“Fast, accurate and efficient service with good communication!” – Sarah Maclachlan, Deep Creek Brewing Co
Need tap badges, POS, or packaging that actually works? Get a fast, tailored quote, with no pressure.
Specifications:
Finished size:
73mm diameter circle.
Stock:
Backlit Self Adhesive Vinyl.
Colours:
Printed using eco-solvent inks on one side.
Finishing:
Kiss cut to shape, weeded and supplied on sheets.
Custom Paylite Display Panels NZ — Lightweight, Durable, and Built to Impress
For events, campaigns and brands that can’t compromise
Our custom printed Paylite display panels are a smart, professional choice for businesses that need high-impact signage without the bulk or hassle. Perfect for conferences, exhibitions, retail spaces, and touring campaigns, they combine professional presentation with practical advantages — lightweight, easy to transport and durable enough for repeated use. Based in Wellington, we print and finish panels in-house, then deliver NZ-wide, ready to go for your event or installation.
Why Paylite is the smarter alternative
Compared to foam core or ACM, Paylite offers the best of both worlds — strong enough to hold its shape, but light enough to carry under one arm. Because we print first on Avery Dennison 2904 gloss vinyl, then mount to the panel, your graphics benefit from sharper resolution, richer colour and the option of gloss or matt lamination for added durability.
From vibrant bilingual campaign signage for the Māori Language Commission to reusable product displays for Fix & Fogg, and campaign panels for Consumer NZ, our work proves Paylite’s versatility across industries.
One of over 400 NZ businesses we supplied last year:
I wanted to take a moment to extend my thanks for all the incredible work you did on the print materials for Colab last week. Everything turned out beautifully, and the feedback from attendees has been wonderful. The materials elevated the look and feel of the entire event. Thank you for being able to quickly sort out those last-minute updates with such professionalism. Everything once again looked fantastic. – Zina Woods (Awanui)
Ready to get started?
See why leading brands choose us for their display panels.
Request a free, no-obligation quote.
Built for Impact
- Printed in Wellington, delivered NZ-wide
- 2–3 working day turnaround
- Any size — common sizes include A2, A1 and A0
- 2, 3, or 4mm panel thickness
- Printed on Avery Dennison 2904 gloss vinyl, mounted to Paylite
- Optional gloss or matt lamination for extra durability
- Cut to any custom shape
- Mounting options: freestanding strut or velcro backing
- Lightweight — fits in most vehicles, easy to carry
- Ideal foam core or ACM alternative for events and campaigns
Other Projects for Business
Premium Impact: Blind-debossed Swing Tags for The Buy New Zealand Made Campaign
When the team at The Buy New Zealand Made Campaign needed premium swing tags for their high-end retail partners, they came straight to us. As long-time advocates for NZ manufacturing, they wanted to help boutique fashion brands elevate their product presentation, especially where a printed tag just wouldn’t cut it. The goal? Deliver a physical mark of authenticity that quietly reinforces “Made in Aotearoa” with unmistakable quality.
We proposed a clean, ultra-premium solution: blind debossed swing tags on 600gsm Crane’s Lettra Fluorescent White, an American-made, 100% cotton stock designed for serious impression work. With no ink and no colour, the focus was entirely on texture and craftsmanship. We die-cut each tag to a 35mm custom shape, added a precision drilled 2.5mm hole and blind-de bossed the iconic kiwi logo deep into the surface. The result? Minimal. Intentional. Made to impress.
To finish, we weeded each sheet by hand, packed the 10,000 tags into lots of 100 and delivered ready for distribution across their retail network.
Don’t just take our word for it—here’s what the client shared in a google review:
“Colourcraft are a fantastic, boutique printer. Responsive, attentive and produce great work!” – Anna Heyward, The Buy New Zealand Made Campaign
Want to make your brand feel as good as it looks? Let’s talk about what’s possible.
Specifications
Finished size:
35mm (W) x 31mm (H)
Stock:
Cranes Letter Fluroscent 600gsm.
Finishing:
Blind de-bossed on unprinted stock, die cut to shape with 2.5mm hole.
Other Projects for Buy New Zealand Made
Bold Branding for Bold Coffee: Limited-Edition Wraps for Emporio x Phoenix FC
When Emporio Coffee teamed up with the Wellington Phoenix as their official coffee partner, they needed packaging that did more than hold beans, it had to celebrate the season. For this special edition, they created a custom coffee blend for fans and partners and asked us to bring the visual side of that story to life.
The brief: wrap-around sleeves for 250g pouches, featuring a bold commissioned illustration of the Phoenix. The goal? Make it feel premium and worthy of both shelf and supporter.
We printed a short run of 250 card wraps using our Konica Minolta AccurioPress C4070, which gave us sharp CMYK colour and dead-accurate alignment. Each sleeve was printed on sturdy 300gsm Advance Laser stock, creased in four spots for a snug fit and finished with double-sided tape for fast application by the Emporio team. Delivered flat, creased and ready to go.
It’s a great example of how short-run print can still make an impact. Eye-catching, on-brand and built with care, just like Emporio’s coffee.
“The Colourcraft team have always been incredibly helpful, friendly and professional… they makes time to discuss our projects, create solutions and produce very high quality products.” – Simon Maguire, Emporio Coffee
Want packaging that does more than just hold product? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
370mm (W) x 58mm (H)
Stock:
300gsm Advance Laser.
Colours:
Printed in CMYK on outside.
Finishing:
Crease in 4 locations apply double sided tape and trim.
Other Projects for Emporio Coffee
Trusted Under Pressure: A Meaningful Campaign, Printed Fast for The Cancer Society
When VML New Zealand came to us with ‘The Book that Ended Cancer,’ we knew it wasn’t just another print job—it was part of a meaningful campaign. Commissioned by The Cancer Society of New Zealand, the initiative aimed to raise awareness and drive real change around cervical cancer in Aotearoa.
We’d already been working closely with VML to produce a premium, cost-effective short run of perfect-bound, full-colour books. The goal was to create something remarkable for 25 well-known New Zealanders who would receive copies, add their stories, and amplify the message through their networks.
Then came an unexpected opportunity: Hilary Barry wanted to read from the book the very next day on Seven Sharp. The only catch? The books hadn’t been printed yet, we’re in Wellington—and the show films in Auckland.
VML could have worked with a local Auckland printer, but when timing was critical and the quality needed to be spot on, they trusted us. We produced a handful of books in just a few hours—printed, bound, and ready for an urgent courier to the airport. From Wellington to Auckland, in time for the cameras.
We ran the job on our Konica Minolta AccurioPress C4070 to ensure sharp, consistent colour and perfect alignment across every page. Covers were printed full colour one side on 350gsm Advance Laser, finished with a scuff-resistant matt laminate for a soft-touch, durable feel. Pages were printed throughout on 120gsm Advance Laser for a smooth, high-quality finish.
A fast turnaround, with no corners cut.
Want something similar for your business? Get a free, no-obligation quote.
Specifications
Finished size:
260 x 280mm
Stock:
Cover: 350gsm Advance Laser
Pages: 120gsm Advance Laser
Colours:
CMYK throughout
Finishing:
Matt laminate covers, perfect bind and trim to size.
