Clear Branding on the Shelf: Custom ESL Tags for The Buy New Zealand Made Campaign
The team at The Buy New Zealand Made Campaign came to us with a sharp brief: they needed thousands of durable, supermarket-ready ESL tags that would help shoppers spot Kiwi-made products fast. With NZ Made Day on the horison and a major supermarket partnership in play, these tags had to do more than just hang there, they needed to pop off the shelf, survive daily retail handling and represent the trusted NZ Made mark with clarity and pride.
Built for the Front Line of Retail
We screen printed 10,000 double-sided ESL tags on 0.6mm white polypropylene, tough enough to stand up to supermarket conditions without bending or tearing like standard card. Each tag measured 54 x 36mm, printed in Black and Cool Grey 8 on both sides for maximum visibility and brand consistency. Once approved, we die-cut every tag to shape and packed them in neat ziplock bags of 100, ready for use in-store.
Fit for Purpose, Down to the Delivery
These tags were delivered to two supermarket locations, one in Wellington, one in Oamaru, as a pilot to test the impact on shelf visibility. From print durability to pack weight (exactly 84g per 100 units), every detail was dialled in to make sure they held their own in a busy retail environment.
Here’s what the client had to say in their Google review:
"Colourcraft is a fantastic, boutique printer. Responsive, attentive and produce great work!" – Anna Heyward, The Buy New Zealand Made Campaign
Want print that works as hard as you do? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
54mm (W) x 36mm (H)
Substrate:
White Polypropylene 0.6mm.
Colours:
Printed in 2 spot colours on both sides.
Finishing:
Diecut to shape.
Other Projects for Buy New Zealand Made
Dual Branding, One Print Run: Custom Beer Coasters for Sprig + Fern Taverns
When Sprig + Fern needed a practical way to promote both of their Wellington taverns, Tawa and Thorndon, they came to us for a smart print solution. As a proudly independent Kiwi craft beer brand with strong local followings, they wanted coasters that reflected their identity and worked across two locations. Operator Colin Mallon had trusted us before in a previous role, so he knew we’d get the details right.
Designed for Durability and Flexibility
We printed 5,000 custom beer coasters using a 350gsm Advance Laser board—thick enough to handle busy tavern use without curling or bleeding. Each coaster featured the Tawa logo on one side and the Thorndon logo on the other, digitally printed in solid black for sharp, consistent branding. We used our Konica Minolta AccurioPress C4070 to ensure precise alignment and crisp detail, even at volume. Final step: clean die-cutting into 100mm circles that feel solid in the hand and sit flat on every table.
Simple Reorders, Always Ready
We’ve stored Sprig + Fern’s artwork and production settings on file, meaning reorders are fast, simple and exactly to spec, just how busy hospitality teams like it.
Need branded drink coasters or custom bar collateral that works hard and looks sharp? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
100mm diameter circle
Stock:
350gsm Advance Laser
Colours:
Digitally printed in black on both sides
Finishing:
Diecut to size
Built to Travel: Folding Keg Collars for Heyday Beer Co
When Heyday Beer Co needed a smart way to transport their tap badges securely from brewery to bar, we delivered a solution that’s since become an industry staple. Their Cuba Street brewery is known for fresh, small-batch beer and bold branding, so they needed packaging that wasn’t just practical but consistent across repeat orders. Our folding keg collar design ticked every box—strong, dependable and proven to survive cold storage and delivery.
Smart structure, proven reliability
Printed digitally on sturdy 284gsm Formakote Natura board, each keg collar is diecut flat for easy storage and then folded around the tap badge when it’s time to ship. The clever locking design means no staples, no loose badges and no wasted time. This is a proven solution we’ve produced and reprinted for Heyday more than ten times since 2018. That consistency shows the design works and the product does exactly what it’s meant to: protect tap badges in transit.
One idea, many options
The folding keg collar style used by Heyday is just one option we’ve developed in-house. For breweries that don’t need the lock-in structure, we also produce a flat keg collar style—more cost-effective, but with the same durable stock and precision diecutting. Both styles scale easily, giving breweries of any size print that’s fit for purpose, looks sharp and holds up in the real world.
Want packaging that’s as reliable as your product? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
103mm (W) x 200mm (H)
Stock:
284gsm Formakote Natura board
Colours:
Printed in CMYK on outside.
Finishing:
Diecut to size and supplied flat.
Custom Corporate Card Decks: Designed to Tell Stories, Built to Be Kept
Designed to communicate your brand, tell a story, or walk clients through a message, one card at a time. Whether you’re launching a campaign, onboarding a team, or building a better client experience, custom card decks turn your message into something people actually engage with and hang onto.
Ideal for B2B settings from internal training and brand storytelling to sales tools and premium leave-behinds. They’re more than print; they deliver your message in a format that’s more engaging than a booklet and way harder to throw away.
We print right here in Wellington, with fast delivery NZ-wide. From one-off prototypes to full production runs, we move quickly and print with care.
Why choose Custom Corporate Card Decks?
Cards are tactile, interactive, and built for storytelling. Every card is an opportunity to reinforce your message and unlike flyers or brochures, they invite people to pause and explore. Our decks are printed on premium 0.36 mm stock (thicker than standard cards), laminated with a scuff-resistant matt finish and precision cut with round corners for a polished, professional feel.
We handle everything from short runs to nationwide campaigns, using digital print and die-free cutting so you’re never limited by size or shape. Need packaging? Choose from tuck-in cartons, two-piece cartons, or fully custom solutions, all designed to match the impact of what’s inside.
We’ve helped organisations across New Zealand turn complex ideas into memorable print experiences. For ComplyWith, we produced 300 custom card packs for their ‘Building Blocks of Good Compliance’ initiative, a hands-on tool designed to make their message clear and practical. For Datacom, we delivered branded decks for a high-impact internal event. And for the Ministry for Culture and Heritage, we printed 500 custom card decks for Te Matatini, designed to celebrate and share cultural knowledge in a format that’s interactive and memorable.
Here’s what one of our repeat clients had to say:
“The Colourcraft team always go above and beyond to deliver the cards we create for our team and clients. Every print is high-quality, and it's a joy seeing our designs and brand come to life with such a quick turnaround.” – Ella Price (Springload)
Ready to deal your brand in? We are trusted by 400+ NZ businesses last year.
Learn why, get a fast, tailored quote with no pressure.
Made to Communicate
- Premium 0.36 mm cards — thicker than standard.
- Scuff-resistant matt laminate for durability and feel
- Standard round corners included on all decks
- Custom shapes and sizes — no tooling required
- Single decks to high-volume runs — no minimums
- Tuck boxes, two-piece cartons, or full custom packaging
- Fast turnarounds from our Wellington print facility
- Digitally printed with high-fidelity colour and crisp detail
Helping Aotearoa Order Coffee in Te Reo — One Pocket Guide at a Time
When Te Taura Whiri the Māori Language Commission needed thousands of compact, high-impact guides ready for the fast-approaching Te Matatini Festival, they turned to us. As the Crown entity leading the revitalisation of te reo Māori, they were preparing a suite of language tools to help New Zealanders confidently use everyday phrases, this one focused on ordering a kawhe. Designed to slip into a pocket or wallet, these compact guides were designed to be genuinely useful, something people could actually keep and use in daily life.
Small format, big impact
We printed over 2,000 of these pocket-sized guides on 150gsm Silk Matt, durable but light, with a smooth satin finish that made the vivid CMYK colours pop. Trimmed and concertina folded down to just 52.5 x 90mm (smaller than a business card), the final format nailed both portability and usability. The Konica Minolta AccurioPress delivered crisp detail and perfect fold alignment, key when you’re packing a full language cheat sheet into such a small footprint.
Fast turnaround, zero compromise
This wasn’t just a one-off. We’ve reprinted this guide multiple times since, and it keeps showing up around the city, proof of its staying power. Folding at this scale isn’t always straightforward, but we got it right, on time, and without cutting corners.
Another 5-star review we’re proud to share:
“Ka pai ngā mahi a Colourcraft. We appreciate how responsive and timely they are as often we have urgent work required. The attention to quality as well as they were happy to send us proofs until it was tweaked to perfection. We'll continue to use Colourcraft as they have provided printing solutions for a range of resources we produce without fuss." – Kiriana Eparaima-Hautapu, Te Taura Whiri i te Reo Māori
Want something that’s smart, sharp and actually gets used? Request a free, no-obligation quote.
Specifications
Finished size:
210 x 90mm folded to 52.5 x 90mm
Stock:
150gsm Silk Matt
Colours:
CMYK on both sides
Finishing:
Trim, crease and concertina fold.
Other Projects for Te Taura Whiri i te Reo Māori
