Thoughtful, Sustainable Packaging That Helped GrowProbe Go from Prototype to Market
When GrowProbe was ready to bring their innovative indoor plant moisture probe to market, they needed packaging that did more than just look good — it had to hold the product securely, be cost-effective and align with their eco-conscious values. The product wasn’t yet in stores, so the packaging had to make a strong first impression for online sales and future retail opportunities.
The client came to us with a draft backing card structure and the need for an interlocking feature to keep the probe in place. We refined the design to improve fit and function, suggested printing on both sides of a single-sided Kraftpak Kraft 283gsm board and produced multiple prototypes to perfect the form before committing to cutting tooling. This process allowed us to get the locking system right and create packaging that feels as considered as the product itself.
The final packaging was printed black on both sides, die-cut to shape and delivered with a natural kraft aesthetic that complements GrowProbe’s sustainable brand. The product launched smoothly, gaining traction online and through social media, with a reprint order following a few years later — proof that the design continues to perform.
If you’ve got a product ready for shelves (or the spotlight), we can help you make it launch-ready without overspending. Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
214.5 x 305mm
Stock:
Kraftpak Kraft 283gsm
Colours:
Black only on both sides
Finishing:
Diecut to size.
Fresh Branding for a Sweet Launch: Paylite Panels for Fix & Fogg
Fix & Fogg, one of New Zealand’s most creative nut butter makers, were gearing up to launch their new Pistachio Spread. They wanted to refresh an existing retail display stand so it could carry the new product branding and stand out in-store. The challenge? The unit was older, but the new panels had to give it a sharp, premium look without a costly rebuild.
We produced six paylite panels from Fix & Fogg’s supplied graphics, covering five shelf fronts and the display header. Each was printed on our Roland XR-640, a machine built for bold, vibrant colour and crisp detail even at large sizes. The graphics were printed onto Avery Dennison MPI 2904 self-adhesive vinyl, mounted on 3mm paylite and trimmed to size, giving a durable, professional finish ready for retail.
Alongside the panels, we also printed recipe cards, info sheets and scroll tags, everything the Fix & Fogg team needed to bring the Pistachio Spread story to life. The result was a refreshed display that looked smart, professional and retail-ready.
The client’s feedback said it best: the new display “looks so much smarter” and the assets were “so well done.” That’s exactly the outcome we aim for.
If you’d like to elevate your point of sale displays with the same level of polish, get in touch for a quick, obligation-free quote today.
Specifications
Finished size:
390 x 60mm & 400 x 350mm
Stock:
Avery Dennison MPI 2904 vinyl & 3mm paylite
Colours:
Printed in CMYK.
Finishing:
Mount vinyl to paylite panel and trim to size.
Other Projects for Fix & Fogg
Built to Stick: Custom Logo Decals for Fitzpatrick's Brewing Co
When Tauranga’s Fitzpatrick's Brewing Co needed a fresh batch of logo decals, they came to us with one goal: crisp, durable branding that could keep up with their growing presence in the Bay. A small-batch brewery with big ambition (and a passion for classic cars), Fitzpatrick’s was scaling fast—serving more venues, filling more flagons, and needing reliable print to match their momentum.
To get it right, we used Avery Dennison MPI 2903 gloss vinyl a durable, high-opacity stock that handles indoor and outdoor use like a champ. We printed 500 decals, full CMYK, using our Roland XR-640 for bold colour accuracy. Then we kiss-cut each one to shape, weeded and sheeted them 15 to a page, ready to peel and apply. The result? Easy-to-handle, bubble-free application with a five-year outdoor lifespan ideal for a brewery that isn’t slowing down.
Nothing fancy just sharp execution, built to last, and fast turnaround from proof to delivery. We’ve got Fitzpatrick’s art on file now, so future top-ups will be even quicker.
Want your branding to look this good (and stick this well)? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
95 x 40mm
Stock:
Avery Dennison MPI 2903 Vinyl.
Colours:
Colour on one side only.
Finishing:
Kiss-cut to shape and supplied on sheets.
The Pleasure is in the Details: Printing Underlena’s Premium Coasters
At Colourcraft, we understand the importance of making a lasting impression. When Maxine from Underlena, the renowned Wellington-based lingerie brand, approached us to create premium coasters that reflected their brand’s elegance, we saw an opportunity to craft something special.
The coasters were printed on premium felt-textured 298gsm stock, providing a refined look and feel. Our computer-controlled die-cutting process then cut them to shape with precision. This process allows us to cut stock to any shape without the setup costs associated with traditional cutting die production. Ideal for rapid, cost-effective smaller production runs.
At Colourcraft, we take pride in delivering projects that mirror our clients’ dedication to excellence. These coasters not only reflect Underlena’s commitment to quality but also showcase our ability to produce remarkable printed products. We hope these coasters leave a lasting impression, just as Underlena’s products do.
Like what you see? Get a fast, tailored quote with no pressure.
Specifications
Finished size:
95mm diameter circle
Stock:
298gsm Mohawk Bright White I-Tone Felt
Colours:
Digitally printed in CMYK on both sides
Finishing:
Diecut to size with digital diecut process
Other Projects for Underlena
Elegant and Professional: Miss Fox Aesthetics’ 2025 Treatment Menu
At Colourcraft, we specialise in high-quality printing that enhances the presentation of our clients’ brands. For Miss Fox Aesthetics, a beauty salon in Napier, we produced their 2025 treatment menu with a refined and professional finish.
The design was created by Sara-Jane at Designerbloom, a trusted graphic designer we’ve worked with since 2009. She recommended us for this project, knowing we would deliver a high-quality print that reflects the attention to detail in her design.
Printed in full colour on 170gsm Silk Matt stock, the menus have a smooth, premium feel. They were trimmed to 500 x 125mm and folded down to 125 x 125mm, making them compact and easy to handle.
This project highlights how thoughtful design and quality printing work together to create a polished final product. We’re pleased to have collaborated with Miss Fox Aesthetics and Designerbloom to bring this piece to life.
Specifications
Finished size:
500 x 125mm, folded to 125 x 125mm
Stock:
170gsm Silk Matt
Colours:
Full colour on both sides
Finishing:
Trim, crease and concertina fold.
