Reliable, Brand-Ready Tags: Custom Growler Labels for Ground Up Brewing
When you’re an award-winning brewery in Wanaka with 22 taps and a cult following, your brand collateral needs to work just as hard as you do. Ground Up Brewing came to us needing robust, good-looking growler hang tags that could handle the cold and still hold their shape. These tags are more than labels, they help drive takeaway sales, keep things compliant and make the brand look tight across every product leaving the taproom.
We print these on Formakote Natura 300gsm, a food-grade carton board that holds up in chillers and fridges without curling or going soggy. Each run includes three variations, digitally printed in crisp CMYK on the front, with black on the reverse. The tags are die-cut to a proven shape using a standing die we’ve refined over time with breweries across the country. In short: no guesswork, no delay, just tags that work and look sharp.
Thanks to our Konica Minolta AccurioPress and JWEI digital die-cutter, we keep this job fast and consistent — every time. We've run this order five times now, and since their first job in 2021, Ground Up have come back to us over 30 times for everything from keg collars to tap decals.
When quality matters and timing can't slip, they trust us to deliver—and we do.
Need something similar for your brewery or business? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
45mm (W) x 95mm (H)
Stock:
Formakote Natura 275gsm.
Colours:
Printed on both sides.
Finishing:
Die-cut to size.
Other Projects for Ground Up Brewing
Bold Impact: Garage Project Bastard Rye Artwork Prepared for Print
Bringing a Complex Label Design to Life
Wellington’s Garage Project is known for pushing boundaries in craft brewing, and their Bastard Rye beer is no exception. When they needed production-ready artwork for a complex, multi-layered label designed by Tim Gibson of Flying Whities, they turned to us. The goal was to translate Tim’s intricate vision — including embossing, debossing, subtle ink shading and gold foil—into files that printers could run flawlessly.
Artwork Preparation & File Setup
We carefully edited and optimised the artwork, ensuring every layer and effect would reproduce accurately in print. Our process made sure the embossed areas, foil highlights, and shading were all correctly mapped, preserving the design’s depth and detail. By understanding the intended print outcome, we were able to set up the files so production would be smooth and predictable, giving Garage Project confidence their label would look as bold and distinctive as the beer itself.
That kind of feedback’s exactly why we do what we do. Ready to elevate your next print project? Get a fast, tailored quote, with no pressure.
Client Feedback
Another 5-star review we’re proud to share:
“Ben and the Colourcraft crew are trusted and valued suppliers. Their product is consistently delivered to specification, within agreed timeframes, and with exceptional customer service and care.”
– Tim Davie, Garage Project
Other Projects for Garage Project
Trusted Under Pressure: A Meaningful Campaign, Printed Fast for The Cancer Society
When VML New Zealand came to us with ‘The Book that Ended Cancer,’ we knew it wasn’t just another print job—it was part of a meaningful campaign. Commissioned by The Cancer Society of New Zealand, the initiative aimed to raise awareness and drive real change around cervical cancer in Aotearoa.
We’d already been working closely with VML to produce a premium, cost-effective short run of perfect-bound, full-colour books. The goal was to create something remarkable for 25 well-known New Zealanders who would receive copies, add their stories, and amplify the message through their networks.
Then came an unexpected opportunity: Hilary Barry wanted to read from the book the very next day on Seven Sharp. The only catch? The books hadn’t been printed yet, we’re in Wellington—and the show films in Auckland.
VML could have worked with a local Auckland printer, but when timing was critical and the quality needed to be spot on, they trusted us. We produced a handful of books in just a few hours—printed, bound, and ready for an urgent courier to the airport. From Wellington to Auckland, in time for the cameras.
We ran the job on our Konica Minolta AccurioPress C4070 to ensure sharp, consistent colour and perfect alignment across every page. Covers were printed full colour one side on 350gsm Advance Laser, finished with a scuff-resistant matt laminate for a soft-touch, durable feel. Pages were printed throughout on 120gsm Advance Laser for a smooth, high-quality finish.
A fast turnaround, with no corners cut.
Want something similar for your business? Get a free, no-obligation quote.
Specifications
Finished size:
260 x 280mm
Stock:
Cover: 350gsm Advance Laser
Pages: 120gsm Advance Laser
Colours:
CMYK throughout
Finishing:
Matt laminate covers, perfect bind and trim to size.
Quietly Brilliant: Saddle-Stitched Wine List Booklets for Hippopotamus at QT Wellington
On the third floor of QT Wellington, you’ll find Hippopotamus — a dining destination that pairs French-inspired decadence with local New Zealand flavour. Their award-winning wine program is no exception. With a list that spans over 100 pages, printed materials here aren’t just practical they’re part of the experience. When the team needed a way to present their wine list with the same attention to detail as the menu itself, they came to us.
We produce Hippopotamus’ extensive wine list as an A5 black-and-white booklet, typically running 80–100 pages per edition. Printed on clean, lightweight 120gsm Advance Laser stock, then creased, saddle-stitched, and trimmed to size, the result is simple, elegant and totally fit for purpose. It’s a no-fuss piece that works hard, feels right in the hand and keeps the guest focused on what matters: an exceptional wine selection.
What really matters here isn’t the paper weight, it’s the trust. QT Wellington has worked with us on over 400 projects since 2016, and when something needs printing: fast, accurately and without compromise, they know we’ll get it done. That’s why we’re their go-to team for everything from signage to high-tea menus to wine lists like this one.
Another 5-star review we’re proud to share:
“How would I operate without Ben from Colourcraft! Marketing can be a chaotic world but I never feel like I’m hassling the team here. Ben always goes above and beyond with quick turnarounds and an eagle eye over any print jobs I send his way. Forever thankful.” – Nikita Rawnsley-Wratt - QT Wellington
Need something printed? See why NZ businesses rely on us Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
A5: 148mm (W) x 210mm (H)
Stock:
120gsm Advance Laser
Colours:
Printed black throughout.
Finishing:
Crease, saddle staple and trimmed to size.
Other Projects for QT Wellington
Branded With Purpose: Growler Tags for Brew Union Brewing Co.
Brew Union Brewing Co. isn’t just Palmerston North’s only brewpub—it’s a full-on destination. Known for their bold beers, wood-fired eats, and industrial-chic vibe, the team needed a practical, on-brand solution for takeaway beer sales. They came to us for custom growler hang tags that could keep pace with their popular riggers simple, sturdy and unmistakably theirs.
We’ve printed and reprinted these hang tags multiple times since 2020, which says something: they work. The tags are digitally printed onto 283gsm Kraftpak —an uncoated, earthy stock that pairs perfectly with Brew Union’s raw, honest aesthetic. Each tag is die-cut to shape, trimmed to singles, and delivered ready to hang. The result is a premium-feeling label that stands up to handling, looks right at home behind the bar, and still makes a strong impression once it’s out the door.
What makes these tags more than just packaging? They're functional. Staff can handwrite the beer name, ABV, and fill date crucial info for craft drinkers and the branding ties it all back to the taproom experience. It's the kind of detail that elevates a simple takeaway into a branded touchpoint.
Need something like this for your venue or product line? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
45mm (W) x 95mm (H)
Stock:
Kraftpak Kraft 283gsm
Colours:
Printed in black on both sides.
Finishing:
Die-cut to size and supplied with rubber bands.
