Clear Branding on the Shelf: Custom ESL Tags for The Buy New Zealand Made Campaign
The team at The Buy New Zealand Made Campaign came to us with a sharp brief: they needed thousands of durable, supermarket-ready ESL tags that would help shoppers spot Kiwi-made products fast. With NZ Made Day on the horison and a major supermarket partnership in play, these tags had to do more than just hang there, they needed to pop off the shelf, survive daily retail handling and represent the trusted NZ Made mark with clarity and pride.
Built for the Front Line of Retail
We screen printed 10,000 double-sided ESL tags on 0.6mm white polypropylene, tough enough to stand up to supermarket conditions without bending or tearing like standard card. Each tag measured 54 x 36mm, printed in Black and Cool Grey 8 on both sides for maximum visibility and brand consistency. Once approved, we die-cut every tag to shape and packed them in neat ziplock bags of 100, ready for use in-store.
Fit for Purpose, Down to the Delivery
These tags were delivered to two supermarket locations, one in Wellington, one in Oamaru, as a pilot to test the impact on shelf visibility. From print durability to pack weight (exactly 84g per 100 units), every detail was dialled in to make sure they held their own in a busy retail environment.
Here’s what the client had to say in their Google review:
"Colourcraft is a fantastic, boutique printer. Responsive, attentive and produce great work!" – Anna Heyward, The Buy New Zealand Made Campaign
Want print that works as hard as you do? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
54mm (W) x 36mm (H)
Substrate:
White Polypropylene 0.6mm.
Colours:
Printed in 2 spot colours on both sides.
Finishing:
Diecut to shape.
Other Projects for Buy New Zealand Made
Gold Standard Finish: Graduation Certificates for Workhub Services
Workhub Services delivers real-world transformation through their Whakamana Programme—a no-cost, eight-week course helping New Zealanders gain purpose, confidence and a pathway to employment. To celebrate each graduate’s journey, they came to us for something that felt meaningful: a Certificate of Graduation with a premium finish. Their designer had worked with us before, so even from outside Wellington, they trusted us to get the details right.
These A4 certificates were printed full colour on 300gsm Munken Pure Cream, an uncoated, tactile stock that feels every bit as refined as it looks. The highlight? A hot stamped gold foil seal applied with precision at the base of each certificate. It’s a subtle feature, but one that lifts the design and gives it a sense of formality and care.
Printed on our Konica Minolta AccurioPress C4070, we ensured crisp alignment and sharp colour throughout. The end result was clean, considered and built to reflect the professionalism of the programme and its graduates.
Want to give your certificates the finish they deserve? Get a fast, accurate quote thats hassle-free.
Specifications
Finished size:
297 x 210mm
Stock:
300gsm Munken Pure Cream
Colours:
CMYK.
Finishing:
Gold foil and trim to size.
Subtle Branding, Full Impact: Premium Coasters for Regent
Just before their grand opening, the team behind Regent Wellington’s elevated cocktail pub—came to us with a simple but smart request: branded coasters. Not just to protect their beautiful hardwood bar tops, but to make sure every photo of a perfectly poured pint or ice-cold martini shared online subtly featured their brand.
They started with 1,000 units to trial the concept. Six months later, we’ve produced over 10,000 coasters for them—each one pulling double duty as drink protector and brand ambassador. Scroll through their Instagram and you’ll spot them everywhere. Branded, consistent, and quietly powerful.
To bring this to life, we used our Konica Minolta AccurioPress C4070, equipped with AIT and IQ-501 for real-time quality control and flawless colour consistency. Every coaster was printed on 275gsm Drink Coaster Board—a stiff, absorbent stock made specifically for the demands of bars and busy service. It prints beautifully, holds up under moisture, and maintains its shape through heavy use. Printed single-sided, in full-colour, sharp details and no colour drift—ideal for high-traffic hospitality environments where quality gets noticed.
Want something similar for your business? Reach out for a free, no-obligation quote.
Specifications
Finished size:
93mm diameter circle
Stock:
275gsm Drinks Coaster Board
Colours:
Digitally CMYK on one side
Finishing:
Digitally die-cut to size
Field-Ready and Built to Last: Custom Notebooks for Earth Sciences New Zealand
When Earth Sciences New Zealand (formerly GNS Science) needed a set of tough, functional notebooks for their field teams and outreach efforts, they came to us. With over 150 years of applied science behind them, from seismic monitoring to marine research, they needed a product that was practical, portable and professional. These notebooks had to hold up to field use, feel premium in hand and reflect the credibility of New Zealand’s top-tier earth and water science authority.
We took that brief and delivered. The finished product: 1000 sleek A6 notebooks, screen printed in white ink onto rich black 250gsm Notturno stock, an uncoated premium paper known for both durability and texture. Inside, the 36 internal pages were digitally printed on 100gsm Advance Laser, featuring a 5mm dot grid—ideal for diagrams, sketches, and real-time observations in the field. Binding was kept simple and cost-effective with a clean saddle-stitch, creased and trimmed to size for pocket carry.
This wasn’t just a notebook—it was a functional tool, built for scientists, made to withstand rugged use, and designed to be handed out with pride at industry events. Screen printing the white ink gave the covers a sharp, high-contrast finish that digital methods simply couldn’t match.
Trusted by over 400 businesses in the past year alone. Learn why? Get a fast, accurate quote thats hassle-free.
Specifications
Finished size:
A6 105 x 148mm
Stock:
Cover: 250gsm Black Notturno
Pages: 100gsm Advance Laser
Colours:
Cover: Screen-printed in white.
Pages: Printed in black.
Finishing:
Creased, saddle stapled and trim to size.
Other Projects for GNS Science
Precision Branding: Custom Kiss Cut Stickers for Snapper Services
When the team at Snapper Services, leaders in transit tech and data solutions—reached out to us, they needed high-quality custom stickers ahead of a European business trip. The goal? Put their branding directly into the hands of key decision-makers at trade shows and events. It had to be premium, precise, and fast.
We delivered just that.
We printed onto a high-gloss self-adhesive vinyl that delivers excellent colour, clarity, and durability. Using a digital kiss-cutting process, we created precise, custom-shaped stickers—without the cost or delay of traditional die-cutting. Each sticker was trimmed to singles, ready to hand out and make an impact.
These are the kind of stickers that don’t feel like an afterthought. They feel like a branded asset. Whether they’re slipped into a promo pack or handed out at a stand, they make your brand tangible and memorable.
Need quality stickers that elevate your business? Want something similar for your brand? Reach out for a free, no-obligation quote.
Specifications
Finished size:
70x70mm, 80x70mm, 120x80mm, 130x50mm, 150x30mm, 90x45mm
Stock:
Eurotak Cast Gloss Permanent Solid Back self-adhesive
Colours:
Printed in CMYK
Finishing:
Kiss cut using digital die-cutting process, trim to singles
